The organisation’s ethos is that every runner can make a difference by being conscious about how they travel, what they wear and eat, and their willingness to encourage others to do the same. The Green Runners was nominated for a prestigious BBC Green Sport Award in 2023.

Practising what he preaches, Damian pledged to fly only once a year at most for any running events, boycotts races with high-carbon sponsors, and is an outspoken critic of sportswashing. His award-nominated book, We Can’t Run Away From This (Vertebrate Publishing) examines the environmental impact of running and encourages athletes to make similar eco-conscious decisions.