Filmmaker, entrepreneur, environmentalist and snowboarding pioneer Jeremy Jones founded Protect our Winters (POW) in 2007 to unite the winter sports community against climate change.

His cause quickly grew into a worldwide network of more than 130,000 passionate outdoor people working to “protect the places and lifestyles they love”. Jones, one of the most legendary big mountain riders of all time, was recognised in 2013 as a Champion of Change by President Barack Obama.

POW unites people who believe in doing something about climate change through active decarbonisation. It also recognises that the crisis affects more than sport and pleasure. The POW website says it straight: “Right now, we have the luxury of worrying about how climate change might impact the outdoor industry. Right now, we get to help dictate the outcome rather than react to a foregone conclusion. But if we sit on our hands for the next two decades, we won’t be worried about powder days, tourism or having fun. We’ll be worried about the stability of our environment, our jobs and our economy.” Follow them on Facebook, Instagram, X and Linkedin.