Morten Thorsby
ON PITCH FOR PLANET
Morten Thorsby is not your average footballer. Driven by a deep concern for the environment, the defensive midfielder for Genoa and the Norwegian national team believed that a mass movement from a global sport like football could be the catalyst for change. To prove it, Morten founded ‘We Play Green’, a non-profit organisation that encourages current and former players to advocate for a more sustainable world.
Since its establishment in 2020, Morten has been working tirelessly to grow We Play Green. By uniting players, clubs, governing bodies and literally billions of fans, he believes this global football family can create a powerful coalition that influences policy decisions, promotes responsible consumer behaviour, and contributes to achieving the UN’s Sustainable Development Goals. The foundation aligns with the SDGs to create a planet where economy, infrastructure, and societal actions are in harmony with the natural world.
At the same time, Morten continues to use his personal platform as a professional footballer to raise awareness and inspire action. For the 21/22 season, he changed his playing number to ‘2’ to remind the world that we must keep global temperature increases below 2°C. Learn more about We Play Green and follow Morten on his Instagram.
